Legal

Privacy Policy

Last updated: October 10, 2026

This Privacy Policy describes how LoLSuggest ("we", "us", or "our") collects, uses, and protects your information when you use our website and services. By using our site, you agree to the terms outlined in this policy.

Information We Collect

Information You Provide

When you use our Champion Recommender tool, you provide champion selections and role preferences. This data is processed in real time to generate recommendations and is not stored on our servers after your session ends.

If you contact us through our contact page, we collect your name, email address, and the content of your message so that we can respond to your inquiry.

Information Collected Automatically

When you visit our website, we may automatically collect certain information, including:

How We Use Your Information

We use the information we collect to:

Third-Party Services

Advertising

LoLSuggest may display advertisements to keep the site free. Ads are provided by third-party advertising partners, such as Google AdSense.

When ads are shown, these partners may use cookies, device identifiers, and similar technologies, and may collect information such as your IP address, browser type, and the pages you visit. They use this information to show ads, limit how often you see the same ad, measure ad performance, and prevent fraud. Where the law requires your permission, they show ads based on your interests (personalized ads) only if you consent.

Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this website or other websites. Google's use of advertising cookies enables it and its partners to serve ads to you based on your visits to this site and/or other sites on the internet. You can opt out of personalized advertising in Google Ads Settings and read how Google uses information from sites that use its services. You can also opt out of some third-party vendors' use of cookies for personalized advertising at www.aboutads.info or, in Europe, www.youronlinechoices.eu.

If you are in the European Economic Area, the United Kingdom, or Switzerland, we ask for your consent through a consent tool before advertising cookies are used for personalized ads, and you can change your choice at any time. If you live in a US state with consumer privacy laws, such as California, you have the right to opt out of the "sale" or "sharing" of your personal information for targeted advertising. You can do this through the "Do Not Sell or Share My Personal Information" link on our site once ads are live, or at any time through our contact page.

Google Analytics

We use Google Analytics to measure visits and use of our tools. The Google tag loads when you visit our site and may send cookieless measurement data before you make a choice or after you reject optional cookies. Analytics cookies are enabled only after you choose "Accept All" in the cookie banner. You can change your site cookie choice using the "Cookie settings" control in the footer or opt out of Google Analytics by installing the Google Analytics opt-out browser add-on.

Riot Games Data Dragon

Our tool uses Riot Games' Data Dragon API to display champion images and information. This data is publicly available and does not involve any personal information from users. We are not affiliated with, endorsed by, or sponsored by Riot Games.

Cookies

Our website uses the following types of cookies:

You can accept or reject optional cookies in the cookie banner and change your choice later using the "Cookie settings" control in the footer. You can also manage cookies through your browser settings.

Data Retention

Champion selection data is processed in real time and is not permanently stored. Contact form submissions are retained only as long as necessary to respond to your inquiry. If you consent to analytics cookies, analytics data is retained in aggregate, anonymized form for up to 26 months.

Data Security

We implement appropriate technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Children's Privacy

Our website is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us so we can take appropriate action.

Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

To exercise any of these rights, please contact us through our contact page.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically to stay informed about how we protect your information.

Contact Us

If you have any questions or concerns about this Privacy Policy, please reach out to us through our contact page.